SingTea
Branding
Branding
Client
SingTea
Year
2025
Credit
Design Agency｜Return Design
Art Director ｜Tin Ham Lin
Project management ｜Alice Hooo
Designer｜HAVFUN, Banny Yang, Yuan Ting Tung
Sing-Tea is an authentic Taiwanese tea brand rooted in purity and quality.
Sing-Tea is an authentic Taiwanese tea brand rooted in purity and quality.
Sing-Tea is an authentic Taiwanese tea brand rooted in purity and quality.
悠沁是來自臺灣，強調清爽口感、真材實料的茶葉品牌。
悠沁是來自臺灣，強調清爽口感、真材實料的茶葉品牌。
悠沁是來自臺灣，強調清爽口感、真材實料的茶葉品牌。
To reflect its artisanal spirit, the brand identity features hand-rendered elements that evoke a sense of human touch. The design utilizes ample white space and soft tones to recreate the refreshing memory of the tea's palate. By balancing minimalism with warmth, the identity elevates the brand’s premium positioning, successfully fostering an emotional connection between the consumer and the ideal of a refined lifestyle.
To reflect its artisanal spirit, the brand identity features hand-rendered elements that evoke a sense of human touch. The design utilizes ample white space and soft tones to recreate the refreshing memory of the tea's palate. By balancing minimalism with warmth, the identity elevates the brand’s premium positioning, successfully fostering an emotional connection between the consumer and the ideal of a refined lifestyle.
To reflect its artisanal spirit, the brand identity features hand-rendered elements that evoke a sense of human touch. The design utilizes ample white space and soft tones to recreate the refreshing memory of the tea's palate. By balancing minimalism with warmth, the identity elevates the brand’s premium positioning, successfully fostering an emotional connection between the consumer and the ideal of a refined lifestyle.
我們特意在logo 設計、象徵臺灣茶葉的延伸圖案中保留手感細節，象徵品牌真誠的職人精神。適度的留白、和煦的配色則帶出茶葉沁齒的味覺記憶，進一步地在無形之中為消費者鞏固了精緻、美好生活的意象。
我們特意在logo 設計、象徵臺灣茶葉的延伸圖案中保留手感細節，象徵品牌真誠的職人精神。適度的留白、和煦的配色則帶出茶葉沁齒的味覺記憶，進一步地在無形之中為消費者鞏固了精緻、美好生活的意象。
我們特意在logo 設計、象徵臺灣茶葉的延伸圖案中保留手感細節，象徵品牌真誠的職人精神。適度的留白、和煦的配色則帶出茶葉沁齒的味覺記憶，進一步地在無形之中為消費者鞏固了精緻、美好生活的意象。
